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bitewell Raises $4 Million in Seed Funding Round to Revolutionize Workplace Wellness and Fitness Services

bitewell Raises $4 Million in Seed Funding Round to Revolutionize Workplace Wellness and Fitness Services

June 24, 2023

Denver, Colorado - bitewell, a leading innovator in the wellness and fitness services industry, announced today the successful completion of its seed funding round, raising an impressive $4,000,000. The funding round was led by esteemed investors Refinery Ventures, Muditā Venture Partners, and Harvest Ridge Capital.

Under the visionary leadership of Founder Samantha Citro Alexander, bitewell is spearheading a paradigm shift in the way we perceive food in the workplace. Recognizing the integral role that food plays in promoting a healthy and thriving work environment, bitewell aims to transform the workplace wellness landscape. Just as mental health benefits have become universally embraced over the past decade, bitewell envisions a future where food-health benefits will be equally as prevalent.

With its groundbreaking B2B "food as medicine" marketplace, bitewell empowers employers to provide their workforce with access to nutritious food as an insurance-subsidized benefit. By leveraging the power of healthy food, bitewell enables companies to enhance their employees' well-being and reduce healthcare costs simultaneously.

"In today's fast-paced world, the importance of fostering a healthy and engaged workforce cannot be overstated," said Samantha Citro Alexander, Founder of bitewell. "We believe that by incorporating healthy food benefits into the workplace, employers can not only attract and retain top talent but also cultivate a culture of wellness and vitality."

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