Introducing Terraa - the game-changing startup that is revolutionizing the fruit and vegetable supply chain. With a mission to reduce supply costs for merchants, Terraa allows businesses to source directly from farmers at the most competitive prices with just a few clicks. Founded by Youssef Benkirane, Terraa has already secured $1.5M in pre-seed funding from an impressive lineup of investors, including Outlierz Ventures, DFS Lab, Musha Ventures, FoodLabs and UM6P Ventures.

Terraa's strengths lie in its advanced technology and logistical network, which enable the startup to tackle some of the most complex problems in Africa's agricultural industry. With multiple intermediaries, logistical inefficiencies, limited hygiene and quality control, Terraa's innovative approach is helping to bring much-needed transparency, efficiency and affordability to the sector. Based in Casablanca, Morocco, Terraa is a shining example of how technology can drive positive change in emerging markets, and is well on its way to becoming a game-changer in the world of agriculture.