Founded by Jim Lofgren, Nosto has recently raised $16M in funding, although details of the round are not known.
February 24, 2023
Nosto is a leading provider of e-commerce personalization solutions, based in Helsinki, Southern Finland. Founded by Jim Lofgren, Nosto has recently raised $16M in funding, although details of the round are not known. The company has a wide range of investors, including OpenOcean, Eurazeo, Mandatum Asset Management, Wellington Partners, and Tesi.
Nosto's platform enables retailers to provide personalized shopping experiences for their customers quickly and easily. The platform offers a user-friendly interface and a comprehensive set of integrations that allow retailers to create valuable experiences through personalized merchandising. Nosto's platform can be used to automate product bundles, complete category merchandising, and other on-site interactions, allowing retailers to provide the best possible shopping experience for their customers.
One of Nosto's biggest strengths is its unique approach to personalization. The platform updates both product and shopper data in real-time, ensuring that each customer's experience is tailored to their specific needs and preferences. This approach eliminates irrelevant images, copy, or product impressions that can hurt a brand's perception and sales. With its robust set of features and innovative approach to personalization, Nosto is poised to be a major player in the e-commerce space.