Munich-based 4.screen, founded by three former BMW digital product specialists, has raised $22,950,000 in a Series A funding round. The new capital will be used to further develop the startup's product offering and fuel global expansion efforts, despite the fact that it has only been in operation since 2020.

S4S Ventures, an early-stage venture capital firm, led the funding round with participation from FRIBA Investment  and BayBG Bayerische Beteiligungsgesellschaft mbH

4.screen is the world's first platform for connecting, interacting, and engaging with drivers. 4.screen's Mobility Experience Cloud (MXC) offers a fully standardized interface for real-time location-based interaction with every driver in the world, regardless of the car brand. 4.screen APIs are integrated into the systems of car manufacturers, navigation systems, and mobility service providers to enable billions of daily user interactions. Drivers gain access to a wide range of useful services, including relevant in-car recommendations, improved in-car content, and access to exclusive offers. 4.screen's technology is used by businesses of all sizes, from local shops to global brands and smart cities, to increase brand or location visibility by providing useful content to drivers. 4.screen is headquartered in Munich and serves some of the world's most recognizable brands as clients.

"We make sure the right content is shown to the right partner at the right time — you only see a petrol station when your fuel is low," co-founder and CEO Fabian Beste explained. "We know where the car requires a parking spot or a charging station and match it to the driving situation."